On August 2, Luciano Rodembusch (pictured), who until this month was senior vice president of the Americas for Tiffany & Co., will join Pandora as general manager of the charmmaker’s North American cluster.
He will replace Sid Keswani, who left the company in April after three years in the role.
Rodembusch will report to Pandora Commercial Director Martino Pessina.
Rodembusch spent over 10 years at Tiffany. He started as Vice President of its Latin America operations, eventually becoming Vice President of the Asia-Pacific region and finally Senior Vice President of the Americas, where he served from February 2018 until this month.
Tiffany did not respond to a request for comment on who will be her replacement.
Prior to that, Rodembusch held sales, marketing and management positions at Diageo, a wine and spirits producer; Bristol Myers Squibb; and Procter & Gamble.
In his new role, the native Brazilian will be in charge of Pandora’s activities in North America, the largest of its 10 geographic clusters. The cluster covers the United States, Canada and the Caribbean. It employs 3,000 people and covers 1,500 points of sale, including 500 concept stores.
The United States is Pandora’s largest market, accounting for 24% of its revenue. A statement from Pandora said it “has identified significant growth opportunities in the United States and plans to continue expanding and investing in the network.”
His priorities will include “continue[ing] the successful omnichannel integration of physical and online stores in close collaboration with the company’s franchise partners, âhe added.
Earlier this month, Rodembush wrote on LinkedIn: âIt’s time to collect the blue boxes and move on to the next exciting challengeâ¦ It’s impossible to put words into the feeling of gratitude for everything I’ve learned. and helped build, for all of the customer stories and memories we helped create and for the amazing travels of people that I have been on.
Rodembusch currently lives in New York with his wife and two children. He will travel to Baltimore, the site of Pandora’s US headquarters, the company said.
(Photo courtesy of Pandora)
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