New jewelry collection inspired by the iconic street art works of the renowned artist. Strategic collaborations help Pandora build brand awareness and desirability.
BALTIMORE, September 22, 2022 /PRNewswire/ — Today, Pandora announced a jewelry collection inspired by the late artist and activist Keith Haring, who was part of the legendary New York 1980s art scene. The 12-piece collection features Haring’s colorful and symbolic artwork, including the barking dog, baby angel and signature bold lines.
“This is our first artistic collaboration and an ideal match for Pandora. Haring’s ambition to make ‘art accessible to everyone’ resonates strongly with Pandora’s mission to give voice to people’s loves and make accessible to all high-quality, hand-finished jewelry.There is an openness and accessibility to Haring’s philosophy, which speaks directly to what we stand for at Pandora.Our team has worked hard to translate the beautiful work of Haring into a jewelry collection and we can’t wait to introduce it to our customers,” said Stephen Fairchildproduct manager at Pandora.
Collaborations with other brands and artists are a way for Pandora to raise awareness and expand the brand in worlds such as art, fashion and music. The Keith Haring x Pandora marketing campaign will bring to life the buzz and explosions of creativity that permeated the inner city of the 1980s New York scene, which inspired Keith Haring’s signature pop art style. From up-and-coming rappers, breakdancers, skateboarders and club-goers to basketball players and bucket-beaters, the Keith Haring x Pandora campaign encapsulates the infectious zeitgeist energy that has shaped the most iconic works of the artist.
The primary goal of the campaign is to highlight Keith Haring’s lasting influence on our culture and celebrate his pioneering vision.
The Keith Haring x Pandora collection will be available worldwide online and in Pandora stores, for a limited time only from September 29 – November 29, 2022.
Biography of the artist
Keith Haring (1958 -1990) was one of the most renowned young artists, filmmakers and performers whose work responded to the urban street culture of the 1980s. Inspired by the graffiti artists whose marks covered the city’s subway cars , Haring began drawing with white chalk on the black paper used to cover the vacant billboards. Not only was Haring able to reach a large and diverse audience with his subway designs, but ultimately the subway became, as Haring put it, a “laboratory” in which to work out his ideas. As early as 1980, Haring began exhibiting in galleries and museums around the world, but continued to participate in public projects, including literacy campaigns and AIDS initiatives.
Prior to his death, Keith Haring established a foundation in his name to maintain and enhance his legacy of giving to children’s and AIDS organizations. Throughout his career, Haring has produced murals, sculptures, and paintings to benefit hospitals, underprivileged children’s groups, and various community health organizations. The Foundation is also committed to maintaining and expanding public awareness of Keith Haring. By working with museums, galleries, publishers and arts education programmers, the Foundation is able to provide the public with information and works of art that might otherwise remain unexplored in the archives. Keith Haring died in New York in February 1990 of AIDS at the age of 31. Haring has been the subject of several international retrospectives. His work is part of major private and public collections, including those of the Museum of Modern Art; the Whitney Museum of American Art; Los Angeles County Museum of Art; art institute of Chicago; the bass museum in Miami; Center Georges Pompidou, Paris; Ludwigmuseum, Cologne; and the Stedelijk Museum, amsterdam.
Pandora is the world’s largest jewelry brand. The company designs, manufactures and markets hand-finished jewelry from high quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries through 6,400 points of sale, including more than 2,400 concept stores.
Based at Copenhagen, DenmarkPandora employs 27,000 people worldwide and manufactures its jewelry in two LEED-certified factories in Thailand. Pandora is committed to being a leader in sustainability and will use only recycled silver and gold in its jewelry by 2025 and halve greenhouse gas emissions across its chain in value by 2030. Pandora is listed on the Nasdaq Copenhagen Stock Exchange and has generated sales of 23.4 billion Danish kroner (€3.1 billion) in 2021.
SOURCE PANDORA Jewelry