Pandora necklace

Pandora Plans 28 Shop-in-Shop locations Macy’s

Pandora will soon open 28 stores in Macy’s stores across the United States

The plans follow a soft launch in November 2021 at five stores located in Dallas; Houston; Garden City, New York; and Atlanta.

The partnership “supports Pandora’s long-term growth ambition to increase market share and double revenue in the U.S. from 2019 by fueling brand momentum, enhancing product offerings, driving strategic network expansion and creating superior omnichannel journey and execution.” according to a press release.

“As one of the nation’s leading retailers, Pandora views Macy’s as a strong partner to increase brand accessibility in the United States and accelerate the growth of our footprint,” said Luciano Rodembusch, President of Pandora North. America. “We share a customer-focused culture and are confident that we will continue to achieve our ambitious growth goals in the market through this partnership aligned with our strategic network expansion efforts.”

Jeff Gennette, CEO of Macy’s Inc., said, “Macy’s is a destination for jewelry shopping, whether affordable or high-end. We are thrilled to partner with Pandora to expand our jewelry assortment and offer our customers more exciting hand-finished jewelry and specialty options to help them develop their personal style.