When one of your favorite jewelry brands launches a new collection, it’s an exciting day, but the new Pandora launch is so Following than exciting as it makes its first foray into the world of lab-grown diamonds.
You might not know it already, but Pandora has made major strides in sustainability in recent years. Officially the world’s largest jewelry brand – creating around 100 million pieces each year – it announced last year that it would not only be carbon neutral by 2025 and use 100% recycled metals by same period, but would also switch to 100% renewable. energy in its manufacturing facilities.
Proving that a social conscience should not limit creativity, the brand today announced its next step: a line of laboratory-grown diamonds.
Another thing you might not know yet is how problematic the world of natural diamonds can be. Of course, some high-end sections of the industry are trying to ensure that their diamonds are mined and manufactured with a social conscience, but there are still many ethical and sustainable issues surrounding the process as a whole.
The majority of natural diamonds are found in Africa, and the mining process often displaces huge swathes of land and wildlife while requiring the use of damaging diesel generators and, of course, extreme manual labor. Despite their enormous efforts, millions of African diamond miners earn less than a dollar a day.
Lab-Grown Diamonds: The Truth Behind the Ethical, Affordable, Identical (!) Alternative to Traditional Diamonds
While much-needed efforts and initiatives are undoubtedly underway to improve the world of diamond mining, a sustainable and ethical alternative is quickly becoming a serious source of competition in the form of lab-grown diamonds.
Physically and aesthetically identical, the only difference between the two types of diamonds is the way they are formed; a lab-grown diamond resulting from replicating the conditions in which traditional diamonds grow below the earth’s surface inside a lab.
The first major jewelry brand to enter this world of cultured diamonds, Pandora hopes to further demonstrate its commitment to creating beautiful, conscious jewelry.
When brands tackle big issues of sustainability and ethical processes, there are often huge financial implications that then trickle down to the customer. In an unusual – and very welcome – turn of events, lab-grown diamonds are actually much more affordable than their natural counterparts.
âOur goal with the collection is really to democratize diamonds,â Pandora said of the launch. “We pride ourselves as a brand to be inclusive and to celebrate all women, so our goal is to bring high quality real diamonds to all women at a more affordable price.”
Starting at Â£ 250 – by no means ‘cheap’ but, of course, a mere fraction of the price of natural diamonds – each stone is an excellent cut, ranging from 0.25 to 1 carat with I color and VS2 + clarity on all karat weights, and are set with yellow gold, white gold and sterling silver on rings, earrings, necklaces and bracelets.
Launched today, both online and in-store – and only available in the UK throughout 2021 – the collection is presented by model and industry icon Ashley Graham and renowned actress and activist Rosario Dawson, who were chosen as ambassadors “because of their personal resilience and strength”.
âDuring my 20+ years in the industry, I have seen a movement of progress within the fashion industry,â said Ashley. “We all have the power to be forces for change in the world and to contribute to a better future, for ourselves and the next generation.”
âCreating a more sustainable future is so important to me and informs every decision and action I take,â explained Rosario, âso I’m incredibly proud to be a part of the launch of Pandora Brilliance.â
As Benjamin Barry would say, “Ladies, freeze”.
Scroll down to purchase the Brilliance Collection on pandora.com starting today.
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