Pandora bracelet

Pandora launches lab-grown diamonds, completely replacing mined ones

The diamond mining industry is plagued by environmental and ethical issues, and Pandora is the first major jewelry company to move away from mined diamonds altogether. Here’s what you need to know about the change at Pandora and why lab-grown diamonds are the future of the diamond industry.

Pandora replaces mined diamonds with lab-grown diamonds.

On Tuesday, May 4, 2021, Pandora unveiled the new Pandora Brilliance collection, which is the brand’s first line of jewelry using “sustainably created diamonds in the lab,” according to a Press release. Pandora Brilliance will launch in the UK on May 6, but Pandora plans to introduce it worldwide in 2022, thereby completely and phasing out mined diamonds. In the meantime, Pandora stores will continue to sell coins with mined diamonds already in stock.

According to Pandora, the lab-grown diamonds used are the same as mined diamonds, but they are grown in a lab without the human rights concerns that diamond mining presents. They are graded according to the same standards as mined diamonds, aka the 4Cs: size, color, clarity and carat.

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Pandora Brilliance includes bracelets, earrings, necklaces and rings in sterling silver, yellow gold or white gold. Each piece features a lab-created diamond ranging from 0.15 to 1 carat. You can get a glimpse of the collection by browsing the Instagram post below shared by model Ashley Graham, who partnered with Pandora for the UK launch this week.

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In 2020, of the 85 million Pandora jewels sold, 50,000 of them were diamonds, according to CNBC. Even though diamonds aren’t what Pandora is known for, The Guardian note that Pandora is the biggest jewelry company completely abandon mined diamonds for those grown in the laboratory.

Pandora hopes its lab-created diamonds will contribute to its sustainability goals.

Each piece in the Pandora Brilliance collection (which includes materials in addition to diamonds) has received CarbonNeutral product certification from the CarbonNeutral protocol. This means that Pandora has calculated and offset all greenhouse gas emissions produced during the production of Pandora Brilliance.

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So far, Pandora Brilliance’s lab-grown diamonds have been grown with an average of 60% renewable energy, and the company plans to get up to 100% next year when the line goes global.

“Pandora continues its quest to make amazing jewelry available to more people and today I am proud to announce the introduction of Pandora Brilliance,” said Alexander Lacik, CEO of Pandora, in a statement. “This is a new collection of beautifully crafted jewelry with lab-created diamonds. They are as much a symbol of innovation and progress as of sustainable beauty and testify to our ongoing and ambitious sustainable development program. “

Overall, Pandora aims to become a carbon neutral company by 2025.

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Lab-grown diamonds have so many advantages.

In addition, the mined diamond industry is destructive to the environment in many ways. According to the ethical diamond company Shining earth, diamond mining in Africa (where much of diamond mining occurs) has caused deforestation, soil erosion, damage to rivers, damage to wildlife, collapse of ecosystems and even the forced migration of local people.

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These effects have also resulted in significant public health problems – for example, abandoned diamond mines fill with rainwater, often causing mosquito infestations, which can spread water-borne diseases, including malaria, according to Brilliant Earth.

And more importantly, diamond mining presents endless ethical and human rights challenges. Accounts of forced labor, child labor and other immoral practices in the diamond mining industry inspired the founding in 2003 of the Kimberley process, a certification group that certifies mined diamonds as conflict free, according to Time. Additionally, many people became aware of the atrocities committed by the industry in 2006 when they saw Blood diamond, a film about warlords using ‘blood diamond’ money to finance the civil war in Sierra Leone.

Since lab-grown diamonds are more affordable, guaranteed to be conflict-free, and not part of the ecological destruction cycle of diamond mining, opting for a lab-created diamond (or a vintage, used, or heirloom diamond) is a good idea. evidence. for the conscious consumer.


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