Pandora necklace

Pandora Charms Pet Owners with New Accessories

The Danish jeweler recently launched a collection of pet accessories, including pet collars and engravable tags.

In keeping with its sustainability efforts, the collars are made from leather-free plant fabrics and lightweight stainless steel.

“Designing for pets brought new considerations to our process, so we worked with a unique set of materials to create products that are right for them,” said A. Filippo Ficarelli and Francesco Terzo, vice president of pets. creative directors at Pandora.

“We’re excited to see how our Pandora community and their pets will style their Pandora pieces.”

pet tags, available shaped like bones, hearts and paws, can be personalized with a pet’s name or a special message.

The collars are adjustable and available in two colors, pink and black, and four sizes.

Pet tags are $35, while collar prices range from $95 to $130.

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The company also recently announced the appointment of a new chief marketing officer.

Mary Carmen Gasco-Buisson will start in the role this fall, joining Pandora at its headquarters in Copenhagen, Denmark.


Mary Carmen Gasco-Buisson, a former Procter & Gamble executive, will join Pandora as its new chief marketing officer this fall.


Former CMO Carla Liuni resigned in March for personal reasons.

Gasco-Buisson is a consumer brands veteran, currently VP Global at Unilever.

Previously, she held various positions at Procter & Gamble for 22 years, including CEO of Consumer Healthcare at P&G Ventures and Global Director of Marketing and Innovation at Hugo Boss Fragrances.

“Pandora is the world’s largest jewelry brand. It enjoys strong recognition across markets and generations, and is enjoyed by millions of consumers around the world. I’m so excited to join this amazing brand and team and help bring Pandora to even more people around the world,” said Gasco-Buisson.

Pandora CEO Alexander Lacik welcomed her to the team, praising her experience in transforming global consumer brands.

“She has an in-depth knowledge of today’s consumer, and she can translate that knowledge into innovative business strategies. Pandora is stronger than ever and we will leverage this position of strength to expand our brand reach even further. I am confident that Mary Carmen will be a key contributor to achieving this,” Lacik said.

Over the past three years, Pandora has expanded its marketing activities, investing 13-15% of its revenue in the category, up from 9% in 2018.