Pandora has appointed former consumer and beauty industry executive Irving Holmes Wong as managing director for China to lead the Danish jewelry brand’s growth in a “key market”.
Irving Holmes Wong, who previously held leadership roles at Avon, Bacardi-Martini, Revlon and L’Oréal, will join Pandora as senior vice president and general manager of the Greater China cluster, reporting to chief commercial officer, Martino Pessina. .
He will be responsible for Pandora’s business in the Greater China region, which employs more than 2,000 people and covers 250 concept stores in mainland China, Hong Kong, Taiwan and Macau.
China is the world’s largest jewelry market, and Pandora says the region has “significant opportunities for growth.” As part of its Phoenix strategy, Pandora has set a long-term goal of tripling Chinese business from 2019 and has developed a two-phase plan to achieve growth. In phase one, Pandora will solidify the brand by establishing the core proposition of collection, affordability and self-expression, while phase two will focus on growing Pandora’s store network.
In 2021, Pandora generated 1.1 billion Danish kroner revenue in mainland China, which is about 5% of the company’s total revenue.
Commenting on the appointment, Pessina said in a statement, “Irving is a senior executive who has successfully transformed and grown businesses in China and neighboring markets. He is a strategic brand builder and brings valuable turnaround and growth acceleration experience that will help us strengthen our position in Greater China and achieve our Phoenix goals.
Wong, who will join Pandora on April 7, added, “I am passionate about reviving the brand in China and leading our next chapter of growth. Pandora’s ambition and strong commitment to the region are very motivating. I find Pandora to be a legacy brand with a clear purpose and history and I look forward to joining us.