Pandora bracelet

London’s Perfect Party, Benetton’s Meta Move, Pandora adds Macy’s – WWD

PERFECT PARTY: Katie Grand’s independent magazine Perfect Magazine hosted a party during London Fashion Week with By Far and Ant-Agency to celebrate the launch of the magazine’s second issue, which will be released on Monday.

Guests such as Karen Elson, Marc Jacobs, Georgia May Jagger, Alexa Chung, Iris Law, Paloma Faith and Kitty Spencer with twin sisters Amelia and Eliza partied with some of London’s most prolific fashion designers such as Christopher Kane, Erdem Morialoglu, Harris Reed, Saul Nash, Bianca Saunders, Chet Lo and Connor Ives at Decimo, The Standard Hotel in King’s Cross.

Grand and Bryan Yambao aka Bryanboy, who both wore Balenciaga, greeted guests with cocktails featuring Cîroc vodka, Don Julio Blanco tequila, Johnnie Walker Black Label whiskey, and canapes including mini beef burgers, fries and vegan hot dogs.

The new issue, priced at £35, features stories about celebrities including Cate Blanchett, Kaia Gerber, Miley Cyrus, Hailey Bieber, Anjelica Huston, Dakota Johnson, Glenn Martens, Lizzo and Emily Ratajkowski.

“We wanted to address the idea of ​​celebrity in the age of mass surveillance – in particular, how our relationship with public figures has changed when the details of our own lives are increasingly accessible to people than we don’t. don’t know,” Grand wrote in the editor. letter.

Reflecting on the topic of surveillance, Sølve Sundsbø followed Georgia Palmer around London City Airport on CCTV. Nikolai von Bismarck has set his camera to night vision and monitors nighttime happenings in a park near his home, while Steve Mackey filmed Ratajkowski being followed by paparazzi on a movie night. — TIANWEI ZHANG

META-COMMERCE: Benetton’s next showcase is in the metaverse.

The Italian company is taking part in Milan Fashion Week, which kicks off on Tuesday, to unveil its digital retail project, which will officially debut in the coming weeks.

The brand’s flagship in Milan on Corso Vittorio Emanuele II will be transformed into a multimedia experience, teasing the store’s appearance in the metaverse. The store has been covered in pink paint – a nod to the brand’s colorful aesthetic and the immersive experience the digital store is meant to deliver. The new store configuration will remain for four weeks.

The Benetton store on Corso Vittorio Emanuele II in Milan
Courtesy of Benetton

“We wanted to disrupt the immersive experience, replicating in physical retail the same emotional ecosystem that the virtual store in the metaverse will have,” said Massimo Renon, CEO of Benetton Group. “Anyone who enters our Milan store over the next few weeks will be deeply immersed in a mix of physical reality and digital connection, amid creativity, color and sound,” he added.

Antonio Patrissi, digital director of Benetton Group, touted the company’s omnichannel approach to growing in the metaverse. Digital customers will be offered play opportunities, each accompanied by a store credit reward in the form of a QR code, which they can use for physical purchases within the Benetton retail network.

“Our goal is to create a bridge between the present and the future, the real and the virtual, through an immersive brand experience, closer to the language of the younger generations”, proposed Patrissi.

Benetton has enlisted five Italian personalities and TikTokers for a dedicated activation called Play Change, for which the talents will share their personal stories of change and reinvention. — MARTIN CARRERA

BIGGEST AT MACY’S: Pandora expands its distribution in the United States with a major new partner.

The Danish brand, among the largest jewelry companies in the world, will set up in-store boutiques at Macy’s. Five locations opened in late 2021, including Dallas, Houston and Atlanta. Now, the companies plan to open 28 more outposts before the end of 2022.

Marvel x Pandora Avengers

The Marvel x Pandora bracelet and charms featuring Avengers characters and symbols.
Courtesy of Pandora

Pandora noted in a statement that the partnership is part of a campaign to “increase market share and double revenue in the United States compared to 2019.” The United States is Pandora’s largest market.

“As one of the nation’s leading retailers, Pandora views Macy’s as a strong partner to increase brand accessibility in the United States and accelerate the growth of our footprint,” said Luciano Rodembusch, President of Pandora North. America. “We share a customer-focused culture and are confident that we will continue to achieve our ambitious growth goals in the market through this partnership aligned with our strategic network expansion efforts.”

Jeff Gennette, Managing Director of Macy’s Inc., added, “Macy’s is a destination for jewelry shopping, whether affordable or high-end. We are thrilled to partner with Pandora to expand our jewelry assortment and offer our customers more exciting hand-finished jewelry and specialty options to help them develop their personal style.

At the WWD CEO Summit in November, Rodembusch explained how Pandora plans to refresh its product assortment and retail experience to reach a new generation of shoppers.

“We need to bring freshness to the brand and a good example of that is when we start talking to Gen Z, we need that freshness. Especially when you want to talk to a younger generation, you have to be more tuned in to what’s going on at the time. You have to be a lot faster to be able to create really quickly,” he said of new lines like Pandora Me. ’emotion’ and convey a sense of the brand’s history and craftsmanship. — MIST WHITE SIDE

ANNIVERSARY SHOWS: Amid the celebration of its 75th anniversary, Talbots has once again teamed up with Dress for Success.

For its eighth annual collaboration with the organization that aims to help women realize their full professional and personal potential, the retailer has created a capsule collection with empowering messages. So far, Talbots has raised over $8 million to help women re-enter the workforce and get back on their feet.

Niki Taylor wearing one of the Talbots sweatshirts that will benefit Dress for Success.

Niki Taylor wearing one of the Talbots sweatshirts that will benefit Dress for Success.
Courtesy of Talbots

The Wellness Sweatshirts are also intended to honor women who have benefited from Dress for Success services. The words that were chosen to be printed on the sweatshirts were inspired by the multitude of stories Talbots employees have heard over the years of its association with the nonprofit. Available online until March 20, the three $70 styles come in blue, pink and white with words such as ‘Strength’, ‘Powerful’, ‘Determined’, ‘Hopeful’, ‘Confident’, ‘Inspiring’ ” and kind”. A blue sweatshirt with “Inspire” is sold in some stores. Bill Miller, senior vice president of brand marketing at Talbots, said the retailer was proud to support Dress for Success for the eighth year and to “continue to help women, who have been impacted during the pandemic.”

From the third quarter of 2019 to the third quarter of 2021, the number of women in the labor force without a high school diploma decreased by 12.8% compared to the 4.9% drop among men with a level of education. comparable education, according to the Pew Center for Research. The gender pay gap remains stable. On average, men have been working fewer hours in paid jobs since 2019, but women’s hours are unchanged.

The Talbots x Dress for Success collection also plays on the specialty store chain’s momentum with sweatshirts and sweaters that carry inspirational words or statements. “They are always a hit and a big seller,” a company spokesperson said, noting how the limited-edition line celebrates the inspiring stories and achievements of all Dress for Success women and how the retailer is convinced that words should resonate with all customers. “With the current state of casual clothing and the knowledge that the world has changed, we knew our customers already loved our sweatshirts and so would embrace the ‘Inspire’ collection.” said the spokesperson.

Scheduled to coincide with International Women’s History Month, Talbots tries to spark a shared conversation not only with existing female customers, but also with potential new female customers through its #WhoInspiresYou campaign. As part of this “Women Helping Women” initiative and in an attempt to create buzz around the Inspire collection, Talbots is encouraging shoppers, employees, female community leaders and lifestyle influencers to post images of themselves. themselves wearing the sweatshirts and explaining who inspires them.

The partnership with Dress for Success offers different ways for buyers to get involved. From March 10 to 14, buyers will be able to bring back lightly worn work clothes and accessories which will be donated to the organization. From March 3 through April 3, Talbots will be accepting monetary donations for Dress for Success at its in-store cash registers. During its “Shop for a Cause Week” running March 7-14, consumers will receive 25% off all in-store and online purchases, with 10% of net proceeds benefiting DFS in addition 30% reserved for the special collection. — ROMARINE FEITELBERG