Pandora jewelry

Industry organizations ask Pandora to withdraw statement on lab-grown diamonds


Leading jewelry industry organizations ask Pandora to issue a public statement retracting what they claim to be a “false and misleading narrative” in its May 4 announcement, which they say positions lab-grown diamonds as a more ethical choice compared to natural diamonds.

Organizations such as the Responsible Jewelery Council (RJC), World Diamond Council (WDC), CIBJO, World Jewelery Confederation, Natural Diamond Council (NDC), and International Diamond Manufacturers Association (IDMA) call the jewelry brand Danish company to market the laboratory – “responsibly” grown diamonds.

The joint statement released by the organizations said, “The industry employs tens of millions of people around the world and their families and communities depend on the income and well-being of the natural diamond industry. These communities need industry support more than ever given the hardships caused by the Covid-19 pandemic.

“The misleading narrative created by Pandora’s announcement implying that the natural diamond industry is both less ethical and the impetus behind Pandora’s shift to lab-grown diamonds, especially given the insignificant amount of diamonds that Pandora presents in its collections, can have unexpected but substantial consequences on communities in developing countries. Industry organizations have asked Pandora to support communities in fixing the case. “

The group says it recognizes Pandora’s decision to sell lab-grown diamonds as a positive expansion for the jewelry industry, but warns that “potentially false and misleading claims can lower consumer confidence in all categories. and create confusion which is detrimental to the industry as a whole “.