Sid Keswani (pictured), who served as president of Pandora’s North American division from 2018, left the charm maker at the end of April to become president of Centric Brands, a collective of lifestyle brands.
“Sid has put the market back into great shape, and we are grateful for his contributions over the years,” said Pandora spokesperson Johan Melchior. JCK. “The work to find Sid’s successor is underway and we will communicate on this in due course. “
North America is Pandora’s largest market and the United States accounted for 31% of the brand’s revenue in the first quarter of 2021. The US market performed “very strongly” during the quarter, in especially on Valentine’s Day, the company recently said.
Centric Brands, which just rolled out of Chapter 11, sells a wide variety of licensed brands in several product categories, including accessories. The company also announced that it is appointing former Lord & Taylor President Ruth Hartman to its board of directors. Jason Rabin remains CEO.
Keswani came to Pandora with a large and varied resume, most notably as a senior vice president at Target Corp. and CEO of Texas grocery chain Fiesta Mart. It came at a time when the jeweler had decided to no longer buy back its franchised stores, and to work more in collaboration with its partners.
He replaced Scott Burger, who led Pandora’s North American operations for five years. Burger has since become president of rival boutique brand Alex and Ani, as well as CEO of Classic Brands, a nightwear company.
Keswani’s departure comes as – although he’s probably unrelated to – Pandora has received a lot of attention in the mainstream media. Last week, the company announced the launch of a collection of lab-grown diamonds, Pandora Brilliance, in the UK. At the same time, he said he would no longer use natural diamonds, a claim that sparked quite a bit of press and controversy (especially intra-commerce).
(Photo courtesy of Pandora Jewelry)
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