Pandora necklace

Carla Liuni, CMO of Pandora, resigns

Copenhagen, Denmark – Carla Liuni, Marketing Director of Pandora, will leave the company after two years, effective at the end of the month.

She cited personal reasons as the catalyst for her departure and chose to return home to Italy to be with her family.

Liuni, who joined the jewelry company in March 2020, was previously vice president of global marketing and communications at Bulgari.

She also worked at Procter & Gamble for nearly 20 years, serving as general manager of the Prestige division, which included fragrance, makeup and skincare brands like Dolce & Gabbana, Gucci and Hugo Boss.

Liuni has also held various other brand, sales and management positions at the consumer goods giant, leading businesses across Europe and Asia.

“Pandora touches the lives of millions of consumers, and I am happy and proud to have been part of this exciting journey of growth with fantastic colleagues,” said Liuni.

CEO Alexander Lacik said: “We understand Carla’s wish to return home for personal reasons, and now is a good time to hand over the baton.”

Liuni joined Pandora right after her brand’s relaunch in 2019, and Lacik cited her as one of the driving forces behind its turnaround.

During her tenure, the jewelry company expanded its marketing activities and invested in digital, data analytics and brand partnerships.

His marketing efforts include the introduction of “Brilliance,” his lab-grown diamond line, and the relaunch of his Pandora Me collection, creating a campaign of TikTok stars and celebrities to appeal to Gen Z and lab customers. generation Y.

Pandora is looking to fill the position externally and plans to appoint a new CMO by summer.

Until a replacement is found, Lacik will oversee global marketing efforts.

Related stories will be here…